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Ethica Fertility Launch Event

21 March 2025

Louisa Ghevaert had the pleasure of celebrating the Ethica Fertility launch event on 20 March 2025 at Barnby Street in London with other dedicated professionals in the fertility and family building space. Ethica Fertility’s mission is to offer an innovative, more personalised approach to fertility care and reproductive health. Louisa was delighted to meet the team at Ethica Fertility, take a tour of their state of the art clinic facilities and learn more about their holistic approach to assisted conception and patient centric care. Ethica Fertility seeks to redefine fertility care and make fertility care more inclusive, effective and supportive, leading to better outcomes for patients no matter their race, gender, sexual orientation or family structure.

Image: Louisa Ghevaert, CEO & Founder Louisa Ghevaert Associates

Louisa was pleased to network with a a diverse group of fertility sector professionals including pathology laboratory experts, specialist fertility nurses, fertility clinicians, lawyers, donor conception advocates, the team at surrogacy organization MySurrogacyJourney, professional fertility and parenting coaches, podcasters and online fertility community organisations.

Images: Louisa Ghevaert CEO & Founder Louisa Ghevaert Associates,lawyers Andrew Spearman and Natalie Sutherland Hayley King Donor Conception Consultant, Alice Rose Mindset Coach and Podcaster, Tracey Bambrough Co-Founder IVFBabble online fertility resource and community, Dr Joyti Taneya Group Medical Director at Avenues Fertility Group

Ethica Fertility seeks to redefine fertility care and make fertility care more inclusive, effective and supportive, leading to better outcomes for patients no matter their race, gender, sexual orientation or family structure.

Images: Michael and Wes Johnson-Ellis, Directors of Ethica Fertility and Founders of MySurrogacyJourney

Ethica Fertility’s new state of the art facilities include relaxing soundproof patient recovery rooms, artistic lighting and a thoughtfully designed patient sample production room with inbuilt hatch for enhanced privacy and discretion.

Image: Dannielle Ellis Clinical Fertility Nurse Specialist

Need a Fertility or Family Lawyer?

Specialist fertility and family law strategies ensure effective approaches to (in)fertility and maximise reproductive health outcomes, as well as proactively manage family building arrangements. They identify and address a range of legal and practical issues across the family building and reproductive life cycle from pre-conception, through pregnancy, birth, family life and end-of-life, including:

  • Family building options and associated legal issues due to impaired fertility including cancer diagnosis, unsuccessful conception, miscarriage, age-related fertility decline, genetic disorders, change in gender, delayed parenthood.
  • Complex personal and family situations.
  • Legal and practical aspects of fertility preservation (eggs, sperm, embryos).
  • Navigating fertility treatment law in the UK.
  • DNA and genetic testing and the law.
  • Legal and practical aspects of assisted conception with an intra-family donor, known donor, anonymous/identity-release donor, co-parent or ex-partner (e.g. legal parentage, parental rights, financial responsibility).
  • Care and upbringing of a child and management of fertility and family law disputes (including legal parentage, birth registration, parental responsibility, adoption, specific issue, contact and residence arrangements).
  • 3-person IVF and the law.
  • Legal and wider aspects of international surrogacy or a UK surrogacy arrangement.
  • Import or export of genetically matched gametes and embryos.
  • Posthumous conception law and genetic legacy.
  • Expert witness fertility, donor conception and surrogacy law services.

If you need to put in place effective legal and practical strategies or require advisory and consultancy to navigate fertility and pre-conception, assisted reproductive technologies, fertility treatment, global family building and effective parenting contact Louisa Ghevaert by email louisa@louisaghevaertassociates.co.uk or telephone +44 (0)20 7965 8399.

Louisa Ghevaert

Images: Louisa Ghevaert CEO & Founder Louisa Ghevaert Associates

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