Every year, more than one hundred and twenty countries worldwide come together to recognise World Breastfeeding Week, which this year runs from 1 - 7 August 2025. It seeks to foster an environment which uplifts and empowers women, parents and families and provides them with help and supportive environments along their parenting journey. World Breastfeeding Week is more than a celebration, it is also a time of education. Knowledge and awareness surrounding breastfeeding helps equip new parents with accurate information about nutrition, health and well-being so they can make informed decisions about their baby's development through early childhood. This information includes the understanding that breastfeeding, for all its benefits, isn’t always possible or necessary and that parents can also successfully bottle feed using formula. As such, World Breastfeeding Week is there to support everyone including those who, for reasons in or out of their control, are unable to breastfeed.