Consumer law guidelines for the IVF sector

The Competition and Markets Authority (CMA) announced on 7 February 2020 that it is investigating concerns about possible mis-selling of IVF 'add-on' treatments and misrepresentation of fertility treatment clinic success rates in the UK. The CMA also announced that it intends to produce written guidance (currently lacking in the UK) on consumer protection law for the IVF sector.
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Why we need fertility and wider law reform part II

Root and branch law reform is required to address powerful inter-connected digital, artificial intelligence, genomic, epigenetic and reproductive revolutions that will increasingly impact and change our lives and those of future generations. This complex, inter-linked and rapidly evolving matrix will increasingly mean we can no longer adopt traditional independent approaches, particularly across the fertility sector. Instead, centralised national law, policy and regulation, international consensus and new international legal frameworks will increasingly be required.
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