Genetic Testing Firm 23andMe Files For Bankruptcy: What Does This Mean For Me?
On 23 March 2025 came news that genetic testing firm 23andMe has filed for bankruptcy following financial difficulties and concerns about data privacy. 23andMe started in 2006 and went public in 2021. However, it never made a profit. It struggled to convert customers who purchased its core product, an at-home DNA testing kit, into subscribers offering personalised feedback and wellness plans. In 2023, 23andMe was hacked affecting the personal data of 7 million users, resulting in a reported $30 million settlement bill. Then in 2024, it let go of forty percent of its workforce and stopped the development of its research and development programmes. Its recent decision to file for bankruptcy is aimed at procuring a sale. However, it leaves its 15 million users around the world questioning what will happen to their genetic data?
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